Responsibilities:
- Execute and monitor daily UA campaigns on Meta Ads, Google Ads (UAC), and TikTok Ads under Senior guidance.
- Otimizing CPI, CPA, install volume, and monitoring ad delivery for IAA app
- Conduct creative testing (A/B testing ad formats, hooks, copy) and coordinate with Video/Creative designers.
- Track attribution metrics daily via MMP (AppsFlyer/Singular) and internal sheets to eliminate data discrepancy.
Experience Requirement:
- 3 month – 1 year of experience in Mobile App UA (fresh graduates or candidates transitioning from E-com/POD/Facebook Ads with strong data mindset are welcome).
- Foundation in Facebook Ads Manager, Google Ads, or TikTok Ads.
- Basic understanding of mobile app metrics (CPI, CPM, CTR, Retention, eCPM, ROAS)
Skills Requirement:
- Basic knowledge of UA channels: Meta Ads, Google Ads, TikTok Ads, and ad networks such as AppLovin, Unity Ads, and Mintegral.
- Understanding of CPI, CPA, CTR, CVR, Retention, and ROAS.
- Basic understanding of tracking, attribution, and in-app events using AppsFlyer/Singular and Firebase/GA4.
- Ability to evaluate ad creatives and suggest A/B testing ideas.
Tool Stack:
AppsFlyer, Singular, Firebase, Meta Ads Manager, Google Ads (UAC), TikTok Ads Manager, AdsPower, Google Sheets, Canva/CapCut (basic)
KPIs: 
Maintain CPI/CPA within assigned targets under Senior guidance.
Deliver assigned install volume within the approved budget.
Complete at least 50 creative tests per days
- Achieve assigned D0/D7 ROAS targets 
- Track D0/D7 cohort profit (cumulative revenue − UA spend) and meet assigned profit targets.
- Identify and report campaigns with low ROAS or negative profit, and suggest timely adjustments