About the Role:
As a Salesforce Marketing Cloud Developer, you will play a crucial role in empowering our clients to elevate their customer experiences through strategic utilization of Salesforce Marketing Cloud. You‘ll be responsible for the end-to-end delivery of marketing automation solutions, from initial concept to deployment and optimization.
Responsibilities:
- Campaign Development & Execution:
- Design, build, and deploy complex customer lifecycle journeys and multi-channel email campaigns within Salesforce Marketing Cloud, including automated and triggered communications.
- Implement dynamic content and personalization strategies to enhance customer engagement.
- Audience Segmentation & Data Management:
- Execute advanced audience segmentation using SQL queries within Automation Studio to target specific customer segments.
- Manage and maintain data integrity within Salesforce Marketing Cloud.
- Integrate data from external systems into Salesforce Marketing Cloud.
- Technical Implementation & Configuration:
- Configure, test, and deploy marketing automation campaigns, ensuring seamless functionality and optimal performance.
- Develop custom CloudPages, including preference centers, landing pages, and forms, using JavaScript and SSJS.
- Develop API integrations to connect external systems with Salesforce Marketing Cloud.
- Performance Analysis & Optimization:
- Monitor the technical performance of marketing assets and troubleshoot issues, performing root cause analysis of campaign failures.
- Analyze campaign performance metrics, generate detailed reports, and provide actionable recommendations for optimization.
- Measure campaign ROI.
- Client Collaboration & Communication:
- Participate in requirements gathering workshops with clients to understand their marketing objectives and translate them into technical solutions.
- Present technical solutions and campaign strategies to client stakeholders.
- Maintain clear and consistent communication with internal teams and clients throughout the project lifecycle.
- Documentation & Best Practices:
- Build and maintain comprehensive solution-related and campaign-related documentation.
- Utilize Git for version control of code and configurations.
- Adhere to industry best practices and Salesforce Marketing Cloud development standards.
- Continuous Learning:
- Stay up-to-date with the latest Salesforce Marketing Cloud features and functionalities.
- Proactively seek opportunities to expand your technical expertise.
Skills & Experience:
- Minimum of 2 years of hands-on experience working with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder, CloudPages, and API development.
- Strong proficiency in HTML, SQL, AMPScript, JavaScript, and SSJS.
- Proven experience deploying marketing automation campaigns for real-world marketing initiatives.
- Experience integrating Salesforce Marketing Cloud with CRM systems and other data sources.
- Solid understanding of web technologies and API development.
- Excellent verbal and written communication skills in English.
- Strong problem-solving and troubleshooting abilities.
- Ability to work effectively in a team environment.
- Passion for continuous learning and professional development.
- Experience with Agile or other project management methodologies.
- Preferred Certifications: Salesforce Marketing Cloud Certifications (Specialist or Consultant).