The Role

We’re looking for a Creative Strategist Lead to own and drive the creative strategy across our game/app portfolio. In this role, you will define long-term creative direction, connect product insights with performance marketing, and lead cross-functional alignment between UA, Product, and Creative teams.

You’ll combine market intelligence, audience psychology, creative experimentation, and AI-assisted workflows to scale high-performing creatives while shaping the overall creative vision for our products.

What You’ll Do

Strategic Ownership

• Define and lead the overall creative strategy and vision for assigned games/apps.
• Establish long-term creative direction and align teams around shared growth and performance goals.
• Partner closely with UA, Product, and Creative teams to ensure strategic consistency and execution quality.

Playtesting, Research & Creative Strategy

• Lead structured playtesting and market research to uncover product USPs, player motivations, and creative opportunities.
• Build and maintain systems for trend tracking and competitive analysis across different GEOs and markets.
• Transform insights into scalable creative frameworks such as messaging pillars, angle maps, and component systems to guide production teams.

AI & Workflow Innovation

• Explore and implement AI tools and workflows to improve creative research, ideation, and production efficiency.
• Design AI-assisted processes that accelerate experimentation and creative output.
• Build and maintain internal creative knowledge systems, including trend libraries, creative references, and best practices.

Planning & Creative Operations

• Lead quarterly, monthly, and weekly planning processes, setting priorities and aligning resources effectively.
• Balance short-term performance objectives with long-term brand and creative direction.
• Maintain clear roadmaps, strategic documentation, and decision-making frameworks.

Performance Analysis

• Analyze creative performance metrics such as CTR, CVR, IPM, CPI, and ROAS to identify patterns, opportunities, and root causes.
• Establish continuous testing and learning cadences to drive data-informed creative decisions.

Cross-Functional Leadership

• Act as the strategic connector between UA, Creative Production, Product, and other stakeholders.
• Facilitate alignment meetings and ensure smooth collaboration across teams.

Qualifications

Required Skills & Experience

• 4+ years of experience in Creative Strategy, UA Creative, Product Marketing, or similar strategic creative roles.
• Strong ability to translate product insights, user behavior, and market trends into effective creative strategies.
• Excellent project management skills, with the ability to coordinate timelines, resources, and multi-format creative initiatives from ideation to execution and iteration.
• Strong understanding of performance marketing metrics (CTR, CVR, IPM, CPI, ROAS) and how they influence creative optimization.
• Hands-on experience with creative research tools, ad libraries, analytics platforms, and AI-assisted workflows.
• Proven experience collaborating with Designers, Motion Artists, and Playable Developers to ensure strong creative execution.
• Ability to manage multiple creative initiatives simultaneously while maintaining high standards of quality and communication.
• Deep understanding of creative trends, audience psychology, and benchmarks within the mobile gaming/app industry.
• Excellent communication and stakeholder management skills, with the ability to influence decisions across teams.