Responsibilities:
- Execute ad campaigns by app, network, and geo.
- Monitor and optimize CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, creative win rate.
- Analyze cohorts, track LTV to adjust business strategy.
- Able to perform A/B testing for creatives, audiences, and campaign settings
- Proactively test new audiences, expand ad networks.
- Basic knowledge of mobile attribution (AppsFlyer/Adjust/Firebase)
Experience Requirement
- 1 - 3 years of hands-on experience in Mobile App User Acquisition.
- Experience in Subscription, IAP, or Freemium mobile products.
- Experience running performance campaigns on Meta Ads, Google Ads, or TikTok Ads.
- Proven experience managing global performance campaigns.
- Familiarity with AppsFlyer/Adjust and Firebase is preferred.
- Strong learning ability and data-driven mindset
Skills Requirement
- Monitor and optimize CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, creative win rate.
- Analyze cohorts, track LTV to adjust business strategy.
- Able to perform A/B testing for creatives, audiences, and campaign settings
- Proactively test new audiences, expand ad networks.
- Basic knowledge of mobile attribution (AppsFlyer/Adjust/Firebase)
Experience Requirement
- 1 - 3 years of hands-on experience in Mobile App User Acquisition.
- Experience in Subscription, IAP, or Freemium mobile products.
- Experience running performance campaigns on Meta Ads, Google Ads, or TikTok Ads.
- Proven experience managing global performance campaigns.
- Familiarity with AppsFlyer/Adjust and Firebase is preferred.
- Strong learning ability and data-driven mindset
Skills Requirement
- Solid understanding of Subscription/IAP business models.
- Proficient in monitoring and optimizing key UA KPIs, including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and Creative Win Rate
- Ability to analyze cohorts, retention, LTV, and ROAS.
- Strong knowledge of mobile attribution and MMP metrics.
- Able to independently identify creative winners and optimization opportunities.
- Basic understanding of P&L and UA budget optimization.
- Proficient in monitoring and optimizing key UA KPIs, including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and Creative Win Rate
- Ability to analyze cohorts, retention, LTV, and ROAS.
- Strong knowledge of mobile attribution and MMP metrics.
- Able to independently identify creative winners and optimization opportunities.
- Basic understanding of P&L and UA budget optimization.
Tool Stack: AppsFlyer, SensorTower, AppTweak, Firebase, Amplitude/Mixpanel, Superwall/RevenueCat
KPIs:
Optimize Spend Efficiency
Maintain CPI within target thresholds
Optimize Cost Per Trial and Cost Per Paid User
Achieve D7/D30 ROAS targets
Improve Trial-to-Paid Conversion Rate
Increase Subscription Renewal Rate
KPIs:
Optimize Spend Efficiency
Maintain CPI within target thresholds
Optimize Cost Per Trial and Cost Per Paid User
Achieve D7/D30 ROAS targets
Improve Trial-to-Paid Conversion Rate
Increase Subscription Renewal Rate