About the Opportunity

A fast-growing digital entertainment company is looking for a Senior Marketing Executive to support the launch and growth of an online gaming product in Vietnam. This role will focus on building integrated marketing campaigns that drive user acquisition, engagement, and brand visibility within the gaming community.

The ideal candidate is both strategic and hands-on, with strong experience managing end-to-end campaigns, collaborating across teams, and delivering impactful marketing initiatives in a fast-paced environment.

Key Responsibilities

Marketing Strategy & Planning

• Develop integrated marketing plans aligned with business objectives, player insights, and market trends.

• Lead planning for major campaigns, content updates, seasonal activities, and product launches.

• Work closely with product, community, creative, and partnership teams to execute marketing initiatives effectively.

Campaign Execution

• Manage multi-channel campaign execution across digital and social platforms.

• Coordinate content production including copywriting, visual direction, video assets, and influencer collaborations.

• Optimize campaign materials for different communication channels and audience segments.

Brand & Community Growth

• Drive brand awareness, audience engagement, and community interaction through creative campaigns.

• Oversee campaign timelines, workflows, and budgets to ensure smooth delivery.

• Support the management and growth of official brand communication channels.

Performance Analysis

• Track campaign effectiveness and evaluate performance using relevant marketing metrics.

• Generate insights and recommendations to improve future campaigns and audience engagement.

• Support data-driven decision-making through reporting and campaign analysis.

External Partnerships

• Maintain and develop relationships with agencies, creators, media partners, and external stakeholders to support campaign execution.

Candidate Requirements

Experience

• At least 4 years of experience in integrated marketing, brand campaigns, or digital marketing.

• Proven ability to manage marketing projects from planning through execution.

Educational Background

• Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, or related fields.

Gaming Interest

• Strong passion for gaming and understanding of online gaming communities.

• Familiarity with competitive or strategy-based game genres is highly preferred.

Project & Stakeholder Management

• Strong coordination and organizational skills with the ability to manage multiple projects simultaneously.

• Comfortable working with cross-functional stakeholders and external vendors.

Creativity & Strategic Thinking

• Ability to develop creative campaign concepts and execute them effectively.

• Strong understanding of branding, audience engagement, and digital communication trends.

Analytical Skills

• Familiarity with campaign performance metrics such as engagement, reach, conversion, and media efficiency.

• Comfortable using data and reports to support marketing decisions.

Communication

• Excellent presentation, communication, and interpersonal skills.

• Ability to collaborate effectively in a fast-moving environment.

Language

• Professional working proficiency in English is preferred.

Nice to Have

• Experience with marketing analytics tools, campaign testing, or dashboard reporting is a plus.