The Role

We’re looking for a Senior UA Specialist to lead and scale user acquisition efforts across a portfolio of 3–5 mobile app titles. You will own UA strategy end-to-end, manage large advertising budgets, and drive growth through performance-focused campaigns across major platforms.

This role requires a strong mix of hands-on execution, strategic thinking, and cross-functional collaboration, with a focus on achieving KPIs, ROAS targets, and sustainable user growth.

What You’ll Do

• Own and execute user acquisition strategies across multiple mobile apps, managing campaigns at scale.
• Run and optimize campaigns across platforms such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and others.
• Act as a subject matter expert in at least one key channel (Meta, TikTok, Google UAC, or SDK networks), working closely with partners while delivering strong campaign performance.
• Define and execute go-to-market UA strategies for new app launches, including pre-registration campaigns.
• Develop creative testing frameworks and strategies to continuously improve campaign performance.
• Collaborate with Product, Monetization, Creative, and Data teams to align on growth initiatives and optimize results.
• Conduct market research and competitive analysis to stay ahead of industry trends and identify growth opportunities.

Qualifications

• 3+ years of hands-on experience in user acquisition within the mobile app industry.
• Strong preference for experience in Utility or AI app categories.
• Deep understanding of the mobile growth ecosystem, including MMPs, mediation platforms, analytics tools, SDK ad networks, and DSPs.
• Proven ability to independently manage campaigns and communicate performance insights, recommendations, and strategy.
• Experience working with ad monetization and maintaining relationships with ad network partners on both UA and monetization sides.
• Fluent English (both written and spoken) is required.

What Makes You a Great Fit

• You stay up to date with latest app trends, market movements, and live events in the mobile ecosystem.
• You are solution-oriented, proactive, and execution-driven, with a strong ownership mindset.
• You thrive in fast-paced environments and are comfortable navigating ambiguity and change.
• You are naturally

  curious, continuously learning, and eager to expand your knowledge in performance marketing and growth.