Responsibilities:
- Produce high-performing short-form advertising videos for Meta, TikTok, Google UAC, and other UA channels.
- Create UGC videos, motion graphics, and promotional videos for mobile apps.
- Build AI-assisted video production pipelines to maximize production speed while maintaining creative quality.
- Collaborate with UA team to rapidly test and iterate winning video concepts.
- Continuously optimize video templates, assets, and automation workflows
Experience Requirement:
- Experience Requirement
- Hands-on experience using AI models (e.g., Veo, Kling AI, Runway, Pika, Luma, HeyGen) to generate source materials and produce end-to-end advertising videos.
- 1–3 years of experience editing performance marketing videos for Mobile Apps
- Experience creating high-converting short-form videos for Performance Marketing campaigns
Skills Requirement:
- Proficient in using AI models to generate source assets and produce end-to-end advertising videos.
- Strong proficiency in AI-powered video generation, editing, and post-production workflows.
- Ability to build and optimize AI-driven production workflows to significantly reduce production time and increase creative output.
- Ability to quickly iterate and optimize video creatives based on UA performance data.
- Strong prompt engineering skills for AI video generation and creative ideation.
Tool Stack: Adobe Premiere Pro, After Effects, CapCut Pro (Desktop); HeyGen, ElevenLabs, Runway Gen-2, Luma Dream...
KPIs:
- Weekly video production output.
- Hook Rate (5-second view rate).
- Hold Rate / Watch Time.
- CTR and CVR improvement.
- Video Creative Win Rate.
- Average production turnaround time.
- AI workflow efficiency (time saved per production)