As a Digital Marketing Specialist, you will play a key role in driving our clients' marketing efforts, helping them expand their brands by crafting effective marketing strategies, implementing campaigns, and managing their digital presence.
This position requires a proactive, self-motivated individual who excels at problem-solving and communication. Fluency in English, both written and spoken, is essential. You must also demonstrate the ability to handle multiple projects simultaneously without compromising quality or attention to detail.
Why Join Us?
- A remote-friendly work environment with offices in Ho Chi Minh City and Houston, Texas
- Work in a dynamic setting with colleagues from around the world
- Growth opportunities from day one with international clients across industries
- Empowerment to take ownership of your projects and tackle exciting challenges
- Competitive salary package
- Flexible working hours; we care about impact, not hours, though some overlap with non-standard hours for client meetings is needed
Key Responsibilities
- Develop and implement comprehensive social media strategies for clients
- Oversee the social media content calendar and produce content for multiple platforms
- Create engaging messaging, videos, and graphics aligned with clients' brand tone
- Maintain processes and relationships to source content from clients
- Monitor and respond to social media comments and interactions
- Track and analyze social and email marketing metrics for performance improvement
- Establish methods to measure the impact of social media on client goals (e.g., sales, lead generation)
- Stay up-to-date with digital media trends, offering recommendations for clients
- Collaborate with influencers and partners to extend content reach
- Supervise the work of external creative contractors and freelancers
Required Education, Experience & Skills
- Proficient English (written and verbal)
- At least 3 years of experience managing social media platforms for an organization or company
- Experience with digital marketing, email marketing, and content creation for platforms like Facebook, Instagram, TikTok, and LinkedIn
- Strong attention to detail and ability to maintain a consistent brand tone
- Experience responding rapidly on social media, with flexibility to work outside standard hours if needed
- Strong written, visual, and verbal communication skills
- Copywriting skills and ability to test messages across social media and email campaigns
- Experience analyzing social media performance and providing actionable insights
- Creativity and adaptability to evolving situations and needs
- Graphic design and video editing proficiency
- Ability to manage multiple tasks and adapt to shifting priorities
- Willingness to engage in hands-on work to achieve goals
- Openness to feedback, with a commitment to growth and continuous improvement
- Excellent time management and organizational skills, with the ability to meet deadlines
- SEO and content writing experience (bonus)
Technical Skills
- Experience managing social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube)
- Familiarity with content management systems (e.g., Hootsuite)
- Working knowledge of Adobe Creative Suite and Canva
- Proficiency in MS Office suite