Content Lead (Video Channels)

Ho Chi Minh

Non-IT

Full-time

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About Us

We’re an AI-powered startup transforming how students study abroad — backed by early leaders and board members from OpenAI, Duolingo, and Meta.

In just a few years, we’ve built one of Vietnam’s most dynamic student communities: 15M+ monthly views, $1M+ in booked revenue, and a content machine that never stops growing.

Now, we’re looking for creators who can outthink, outcreate, and outpace us.


The Role

We’re not hiring someone who wants to go viral — we’re hiring someone who already has.

You’ll take the lead on short-form video strategy across TikTok, Reels, and YouTube Shorts, working hand-in-hand with our Go-to-Market team to drive storytelling that scales.

You’ll learn directly from world-class mentors — including Duolingo’s former VP of Growth, top creators with 100M+ views, and operators who’ve built global creative systems.


You’ll fit right in if you:

  • Know how to make videos blow up — not by accident, but through storytelling, retention insight, and repeatable creative logic

  • Can lead a small but fast-moving video crew from concept to publish in hours

  • Love building processes that multiply creative output

  • Want to grow fast under mentorship from top-tier global operators


What You’ll Do

  • Build and lead Arrowster’s short-form video engine end-to-end

  • Design, test, and refine video playbooks that drive engagement

  • Turn every hit — and every miss — into scalable creative frameworks

  • Collaborate with the GTM and Product teams to ensure unified storytelling across all channels


How We Work

We’re based in District 2, Ho Chi Minh City, and we work in person.

We typically work six days a week — not because of rules, but because everyone’s driven to win

This isn’t a job for someone who wants to “do content.”
It’s for someone who wants to build systems, master the craft, and grow faster than anyone around them.


Why It Matters

  • Direct access to an international founding team (Harvard, Oxford backgrounds)

  • Mentorship from Duolingo’s ex-VP of Growth and world-class creative operators

  • Base salary from 20M VND + KPI-based bonuses

  • Creative freedom and ownership to build your own viral machine

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