Content Lead (Written Channels)

Ho Chi Minh

Non-IT

Full-time

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About Us

We’re an AI-powered startup reshaping how students study abroad — backed by early builders and board members from OpenAI, Duolingo, and Meta.

Our growth has been explosive: 15M+ monthly views, $1M+ in booked revenue, and one of Vietnam’s most active student communities.

We were the first to crack Vietnam’s viral Threads playbook, and now we’re looking for writers who can take that momentum and multiply it.


The Role

We’re searching for someone who can write with precision, emotion, and impact — not just for clicks or likes, but to shift how people think, feel, and take action.

You’ll collaborate directly with mentors who’ve built some of the world’s top creative systems — from Duolingo’s former VP of Growth to content creators with hundreds of millions of views.


You’ll thrive here if you:

  • Can write fast, clearly, and with purpose — you know what makes people stop scrolling.

  • Balance creativity with conversion — your writing moves people and metrics.

  • Want to grow inside a team that treats content as a growth engine, not decoration.


What You’ll Do

  • Take ownership of all written content — Threads, Facebook, campaign scripts, and beyond.

  • Constantly experiment, rewrite, and systemize what works — turn your hits into scalable frameworks.

  • Partner with the GTM and Product teams to craft narratives that drive growth and engagement.


How We Work

Our team works on-site in District 2, Ho Chi Minh City.

We typically work six days a week — not because of rules, but because everyone’s driven to win

If you’re looking for a comfortable content job, this isn’t it.
If you want to write, learn, and grow faster than anyone else your age, it’s exactly that.


Why It Matters

  • Direct access to an international founding team (Harvard, Oxford backgrounds)

  • Mentorship from global operators, including Duolingo’s ex-VP of Growth

  • Competitive salary starting from 15–20M VND plus KPI-based bonuses

  • Freedom to experiment, fail, and scale ideas daily in a real startup environment

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